Digital marketing is a very lucrative career and so it is not surprising that there is an increasing demand for people with the skills to do this job. The problem, however, is that the number of people who are qualified to do digital marketing work is not enough.
This article provides an overview of all the benefits of taking a digital marketing course online and some tips on how to choose a good course.
The following are some of the benefits of taking a digital marketing course online:
- You don’t need to commute or worry about office hours;
- You can learn from anywhere in the world as long as you have access to the internet;
- It’s cheaper than attending in-person classes;
- You can choose your own schedule and pace.
Who should take a digital marketing course?
Marketing teams, social media managers, and content marketers all need to understand how digital marketing works. All of the digital marketing courses recommended on this page are designed for anyone who wants to learn about digital marketing and how to use the techniques in their business.
You will learn all the basics of digital marketing like social media advertising, email marketing, SEO, and analytics. It will also teach you how to use tools like Google Analytics and Google AdWords.
BEST Digital Marketing Courses in 2023
There are tons of free digital marketing courses online, but we’re confident that the ones you will find on our list are the most complete and detailed and covers all you need to know about how to properly annex digital marketing for business growth. Whether you are a beginner, intermediate or advanced there is something for everyone in these courses.
Google Digital Marketing Course
Google’s Digital Garage is an online learning platform that provides free classes on a variety of topics relevant to professional and company growth.
Training in digital marketing is one of the topics that is discussed in great depth. The following are some of the online marketing training courses that Google provides in particular:
The Interactive Advertising Bureau Europe and The Open University are the two organizations that have validated the digital marketing basics certification.
This is a fantastic course to follow if you are new to digital marketing and want to have a decent sense of what digital marketing is and how the various components work together. If this describes you, then this course is a good one to follow.
Additionally, the certification is recognized all across the world, making it an excellent method to advance your professional standing.
SEMRUSH Digital Marketing (With Certification)
Semrush is the brain behind one of the finest keyword research tool in the digital marketing tool. They went ahead to develop several digital marketing courses in order to help their users garner more knowledge about their tool and the industry as a whole.
The Semrush digital marketing course includes search engine optimization (SEO) to pay-per-click (PPC) advertising to affiliate marketing to social media marketing to link building and more. The training is taught primarily in English and a second language Spanish was recently made available.
The most interesting thing about the Semrush digital marketing course is that It’s completely free to sign up, and if you finish the training and pass the tests, you’ll get a certification that is globally acceptable due to SEMRUSH being a prominent agency in the digital marketing space.
Each course is taught by an established expert in the field of digital marketing, and both video and written materials are provided.
The great thing about these classes is that they are taught by professionals in the field, who not only thoroughly explain each idea but also demonstrate how it may be used in the real world.
HubSpot Online Marketing Courses (Free with Certification)
Hubspot Digital Academy is yet another impressive alternative for those seeking to study digital marketing online and receive certification from a top marketing agency in the world.
Hubspot offers the finest digital marketing platforms and tools covering aspects of email marketing, customer relationship management (CRM), search engine optimization (SEO), content marketing, sales and more.
There is no cost to enroll, and successful graduates get a certificate of completion that is valid in the real world.
Inbound marketing, content marketing, email marketing, social media marketing, and contextual marketing, amongst others are the courses covered in Hubspot’s online digital marketing courses.
They also provide a variety of additional courses (non-certification) that focus on Search Engine Optimization, blogging, Facebook advertisements, and other forms of digital advertising.
Every class is led by a seasoned specialist in the field of digital marketing, such as Sujan Patel or Matthew Barby.
Copyblogger Digital Marketing Course
In order to have a successful digital marketing campaign, you need to have amazing content. This course will teach you the fundamentals of writing compelling content, whether it’s for an advertisement, an essay, or a landing page. Anyone, irrespective of their digital marketing skill levels may benefit from this well-featured-packed course.
Copyblogger and the wildly popular WordPress framework Genesis were both created by Brian Clark.
For anyone interested in learning how to generate compelling content for the web, Brian’s free Internet marketing course is an excellent resource. You may get this course for nothing and have it sent to you through email or as downloadable ebooks. Simply sign up with your email to get started for free.
How do I train myself in digital marketing?
You can train yourself in digital marketing by self-studying, reading blogs and articles on SEO websites like WebFX, Search Engine Jornal, and learning from experts and people in the field.
Other things you can do is start your own blog, listen to digital marketing podcasts, read digital marketing case studies with impressive results and well-documented processes, watch videos on youtube, become an intern, and take a paid course.
How valuable is Google’s digital marketing course?
Google Digital Marketing Certification is something that everyone should look into. It is a quality course made by Google, and it’s free for those who are planning to break into digital marketing.